CATHERINE—LEE

CATHERINE—LEE

My objective is to find a role where I can optimize design operations through effective collaboration across organizational boundaries, utilizing design thinking. With twenty years of experience in UX and the last ten years in leadership positions, I have leveraged my expertise in formulating design strategies, establishing guiding principles, implementing design systems, and employing data-driven measures to drive growth and achieve success.

Jun 2020 Present

DESIGN CONSULTANT — Partnering with startups and agencies to achieve maximum return on investment through tactical and strategic methods. Clients include The Wing, Imperfect Foods, 17Seconds, Morgan Stanley, and more.

Jun 2021Jun 2023

V.P., HEAD OF DESIGN @ THOUGHTFUL — Led the design effort in shaping and executing the company’s strategic vision, readying this subscription-based product for launch.

● Designed and Implemented a responsive design system in Figma that rapidly deployed changes to over 100 app views that saved hundreds of design hours
● Expedited user research and requirements writing by managing creative assets for research, product management, and content creators
● Applied best practices and complied with ADA, WCAG 2.2, section 508 accessibility standards
● Designed the app to strategically increase lifetime

Jun 2021Jun 2023

V.P., HEAD OF DESIGN @ THOUGHTFUL — Led the design effort in shaping and executing the company’s strategic vision, readying this subscription-based product for launch.

● Designed and Implemented a responsive design system in Figma that rapidly deployed changes to over 100 app views that saved hundreds of design hours
● Expedited user research and requirements writing by managing creative assets for research, product management, and content creators
● Applied best practices and complied with ADA, WCAG 2.2, section 508 accessibility standards
● Designed the app to strategically increase lifetime

Jun 2021 – Jun 2023

V.P., HEAD OF DESIGN @ THOUGHTFUL — Led the design effort in shaping and executing the company’s strategic vision, readying this subscription-based product for launch.

● Designed and Implemented a responsive design system in Figma that rapidly deployed changes to over 100 app views that saved hundreds of design hours
● Expedited user research and requirements writing by managing creative assets for research, product management, and content creators
● Applied best practices and complied with ADA, WCAG 2.2, section 508 accessibility standards
● Designed the app to strategically increase lifetime

● Designed and Implemented a responsive design system in Figma that rapidly deployed changes to over 100 app views that saved hundreds of design hours
● Expedited user research and requirements writing by managing creative assets for research, product management, and content creators
● Applied best practices and complied with ADA, WCAG 2.2, section 508 accessibility standards
● Designed the app to strategically increase lifetime

Dec 2019May 2020

V.P., HEAD OF DESIGN @ MASSE — Facilitated cross-functional collaboration within the business to gain alignment toward a unified vision, resulting in improved metrics across retention and acquisition.

● Increased user acquisition by 150%, organic growth by 9%, word of mouth by 24%
● Increased monthly active users by 36% and weekly active users by 2%
● Researched and designed an average of 2 features a month
● Conducted user testing during a pivot to include a Chrome browser plug-in

Dec 2019May 2020

V.P., HEAD OF DESIGN @ MASSE — Facilitated cross-functional collaboration within the business to gain alignment toward a unified vision, resulting in improved metrics across retention and acquisition.

● Increased user acquisition by 150%, organic growth by 9%, word of mouth by 24%
● Increased monthly active users by 36% and weekly active users by 2%
● Researched and designed an average of 2 features a month
● Conducted user testing during a pivot to include a Chrome browser plug-in

Aug 2017Dec 2019

UX, MANAGER @ AVANADE — Grew a User Experience work stream at a Fortune 100 bank by continually advocating for user-centric design practices and emphasizing the importance of empathy-driven solutions.

● Managed career paths for 3 consultants and promoted 1
● Grew the workstream to 7 embedded consultants
● Moderated 36 focus groups, defined usability benchmark (SUS), and conducted user testing
● Applied best practices and complied with ADA, WCAG 2.1, section 508 accessibility standards
● Advanced user experience for 14k~ employees worldwide by reducing user-prone errors and making their systems easier to learn

Aug 2017Dec 2019

UX, MANAGER @ AVANADE — Grew a User Experience work stream at a Fortune 100 bank by continually advocating for user-centric design practices and emphasizing the importance of empathy-driven solutions.

● Managed career paths for 3 consultants and promoted 1
● Grew the workstream to 7 embedded consultants
● Moderated 36 focus groups, defined usability benchmark (SUS), and conducted user testing
● Applied best practices and complied with ADA, WCAG 2.1, section 508 accessibility standards
● Advanced user experience for 14k~ employees worldwide by reducing user-prone errors and making their systems easier to learn

Oct 2016Jul 2017

LEAD UX DESIGNER, CONSULTANT @ NORTHWESTERN MUTUAL — Researched and designed a dashboard to improve the competitive advantage of financial representatives with less than 5 years of service.


● Performed an IA audit of 5 separate systems and conducted an open card sort

● Facilitated workshops to set a clear and strategic 5-year vision for the product

● Rearchitected a solution that addresses top pain points faced by advisors and representatives

● Designed the onboarding flow and MVP for the guidance system powered by the CRM application

Jun 2015Oct 2016

ASSOCIATE CREATIVE DIRECTOR, XD @ R/GA — Managed experience design teams on holistic marketing initiatives and consumer research projects for clients like Verizon, Johnson & Johnson, and Jet.com.


● Delivered impactful solutions that enriched moments across customer journeys

● Participated in and won pitches to secure new business

● Researched, designed, and A/B tested the purchase funnel for Verizon Fios

● Redesigned a crowdfunding platform that won a SXSW Interactive Award

● Performed formative research for an emerging technology brand

Volunteer Experience

Feb 2020Aug 2021

DIRECTOR OF COMMUNICATION @ NYCUXPA — Initiated content strategies responsible for community engagement via social media, Mailchimp, and Slack and generated brand awareness, resulting in member acquisition and revenue growth.

● Recruited and led a team of 4 volunteers to develop the brand visual style guide

● Increased LinkedIn followership by 78%, averaging 30 followers per post

● Coordinated with board members bi-monthly to promote the organization’s initiatives and report on community engagement

Education

2019 UXQB - International Usability and User Experience Qualification Board
CPUX-F, Certified Professional for Usability and User Experience — Foundation Level

2008 Academy of Art University, San Francisco
Master of Fine Arts in Computer Arts New Media, Cum Laude

2003 Pratt Institute, Brooklyn
Bachelor of Fine Arts in Communication Design Advertising Art Direction

CATHERINE—LEE