Goal
Customers are savvy about the rise of sponsored content, tweets, and influencer posts. Masse [mæs] was created to combat these fake product reviews, as a community of users who recommend products from their genuine appreciation for them. The mission for this pre-revenue-generating startup was to become the largest source of truth for product recommendations online.
By implementing user-friendly methods of personalization, users will discover relevant recommendation threads, pay it forward with their reviews, make purchases, and tell their friends about the platform.
Target Persona
Mallory and Ally are super users who stimulate the top 10% of activity on the app by providing their product recommendations. These individuals are motivated either by helping others or 'influencing' with their unique experience in a given topic.
Outcome
The experiments for personalization were met with improved metrics in acquisition and retention. By May 2020 Masse had accumulated 86k recommendations and closed due to shifts in funding caused by the COVID-19 pandemic.
3 interventions were implemented and insights were leveraged to enhance the Client Onboarding Platform.
