Customers are savvy about the rise of sponsored content, tweets, and influencer posts. Masse [mæs] was created to combat these fake product reviews, as a community of users who recommend products from their genuine appreciation for them. The mission for this pre-revenue-generating startup was to become the largest source of truth for product recommendations online.
By implementing user-friendly methods of personalization, users will discover relevant recommendation threads, pay it forward with their reviews, make purchases, and tell their friends about the platform.
Mallory and Ally are super users who stimulate the top 10% of activity on the app by providing their product recommendations. These individuals are motivated either by helping others or 'influencing' with their unique experience in a given topic.